When OpenAI announced they were hiring a Content Manager, many on LinkedIn found it ironic. How could the company behind the most advanced AI tools need a person to lead content, especially at a salary of $310,000 to $393,000 a year.
For me, it is not irony. It is clarity. It proves what I have believed from the very beginning of KINAI: the future of communication cannot be left entirely to machines.
Why Even AI Leaders Need Humans at the Centre
AI is transforming our industry. It can draft, optimise, analyse and accelerate processes. But no matter how advanced it becomes, AI cannot capture empathy, cultural nuance or creativity. These are the elements that make stories resonate.
The most powerful strategies are born when human vision leads and AI enhances that vision.
Why I Built KINAI Around This Belief
At KINAI, I call this philosophy The Code of Connection: the golden link between people, AI and strategy.
This is not just branding. It is how my team and I work every day.
In paid media campaigns, AI helps us scale and measure. At the same time, it is our human understanding of audiences that builds the real connection.
In executive communications, data guides us. Yet it is human intuition that sets the strategy.
AI is not a replacement. It is a partner, one that strengthens what people create.
The Human Touch That Changes Everything
Recently, I worked with a client in Colombia eager to automate their sales entirely on WhatsApp. While automation was effective, what truly drove results was the personal guidance and support their sales team offered customers.
Research confirms this 52% of consumers make faster and better decisions when they can interact with a human advisor online, even alongside AI (CoreMedia, 2024).
That is not only efficiency. That is trust and conversion.
What OpenAI’s Hiring Decision Really Tells Us
For me, OpenAI’s decision to hire a human content lead sends a clear message. Even the leaders of artificial intelligence know that technology without people is incomplete.
And that validates everything I have built KINAI upon: Powered by AI. Led by People.
Final Reflection
The future of digital communication is not people versus machines. It is people and machines working together.
At KINAI, that balance is our foundation. Because connection is not luck. It is designed.
